The digestive health drinks aid in combatting abdominal diseases is one of the major factors propelling its global market growth. The global digestive health drinks manufacturers are striving towards launching innovative products due to the consumer’s demand for convenient and palatable healthy digestive drinks. For instance, In November 2019, Good Culture, launched its Wellness Probiotic Gut Shots. This product range combines the probiotics with the cultured kefir and functional ingredients such as turmeric, matcha, chaga, and collagen. These probiotic shots are certified organic by the United States Department of Agriculture (USDA). These factors have thus aided in the growth of the global digestive health drinks market.
The digestive health drinks help in improving gut health by promoting the growth of gastrointestinal microflora. These microflorae ease the digestion process along with being nutritive and helpful in treating various digestive disorders. Kombucha, water kefir, milk kefir, celery juice, yogurt, are the different types of digestive health drinks. The consumers are becoming health conscious and, hence are opting for prebiotics and probiotics for maintaining their digestive health. The inclination of the consumers towards organic and clean label products has led them to shift towards organic, natural ingredients based digestive health drinks. These factors have aided in propelling the market growth of digestive health drinks.
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The increasing awareness among the consumers about the health benefits associated with the consumption of digestive health drinks on a regular basis is helping in fuelling its market. The rising incidences of digestive health problems such as indigestion, bloating and gas, constipation and others-owing to the sedentary lifestyle and lessened physical activities have led to the increase in the consumption rate of digestive health drinks.
Top Key Players of Digestive Health Drinks Market:-
• Danone SA,
• DuPont de Nemours, Inc.,
• Nestle SA,
• Yakult Honsha Pvt Ltd,
• Arla Foods Ingredients Group,
• Biogaia AB,
• General Mills Inc.,
• Probi AB,
• Lifeway Foods, Inc.,
• Fonterra Co-operative Group Ltd.
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The constant changes in consumer preference with the emergence of healthy food products and exotic flavors are expected to boost the global Digestive Health Drinks Market growth in the coming years. Also, the increasing adoption of food delivery services, namely, Zomato, Swiggy, and Deliveroo across the globe is one of significant trends that would accelerate growth with time. Apart from that, the introduction of convenient packaging, such as bowl-based food items featuring kale and quinoa is anticipated to propel consumers to look for healthy and quick eating options. Therefore, key players are trying to better understand the lifestyle of their larger consumer bases for keeping up with their changing preferences.
COVID-19: Shutdown of Restaurants & Cafes May Hinder Growth
The outbreak of the COVID-19 pandemic worldwide has taken a toll on the Digestive Health Drinks Industry. Almost every offline food chain, such as cafeterias and restaurants are shut down completely in various countries. But, online food delivery services are still under operation. In addition to this, companies manufacturing packaged food and beverages are exhibiting a high rate of sales because of their possession of certain beneficial properties. These products have long shelf-lives and hence consumers are stocking up their pantries, fearing the lockdown.
Key Industry Developments:-
• In January 2020, Ferm Fatale, launched shelf stable, vegan, organic, zero-sugar containing probiotic non-alcoholic beverages range. The probiotic mocktails offers an alternative to sugar and alcohol-based beverages as well as maintaining the gut health.
• In October 2019, GT Living Foods, launched new range of easy-to-drink Aqua Kefir, targeting the non-kombucha drinkers. The aqua kefir product line is lightly flavoured, crisp, fermented variety of sparkling probiotic drink with less acidic taste than kombucha.
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